what is brand positioning?
Positioning is the deliberate strategic choice of how you want your brand to be understood in the mind of your customer. Done well, it’s the foundation on which everything else in your marketing is built.
How to create a marketing plan
Bringing a new product to market is tough. You can't get meaningful retail distribution without proven demand, but if you're not on shelf, or showing up in search results, people can't discover you in the first place. So which comes first?
Discovery vs demand
Bringing a new product to market is tough. You can't get meaningful retail distribution without proven demand, but if you're not on shelf, or showing up in search results, people can't discover you in the first place. So which comes first?
the importance of brand equity
Consumer brand equity doesn’t always get the attention it deserves, yet it’s one of a business’s most valuable assets. Learn more about how strong brands drive better long-term returns.
Distinctive brand assets
Distinctive brand assets, or DBA’s, are the cues people use to recognise your brand quickly and easily. They’re the things that trigger memory before anyone has read a word or processed a message.